Taylor Morrison to Enter the South Carolina Upstate Area with Braxton Ridge Community
June 28, 2026
National homebuilder to expand into Greenville and Spartanburg, SC
GREENVILLE, SC.— America’s Most Trusted® Home Builder, Taylor Morrison, is entering the Greenville, SC, and Spartanburg, SC, markets with its upcoming Braxton Ridge community in Fountain Inn, SC.
Taylor Morrison is beginning development immediately after acquiring this first parcel. Upon completion, Braxton Ridge will bring approximately 33 homes to the growing area. Taylor Morrison is looking to expand rapidly within these new markets in the coming years by deploying its customer-centric approach and successful product lineup catering to a multitude of buyer profiles.
“We’re looking forward to bringing our trusted brand and thoughtfully designed homes to a market that offers such strong development potential and continued growth opportunities through this initial Braxton Ridge community,” said Taylor Morrison Charlotte Regional President Andrew Bodary. “This first land acquisition in the South Carolina Upstate area will mark the beginning of an exciting new chapter for Taylor Morrison.”
Braxton Ridge is located off Hunter Road in Fountain Inn, SC. The homes will range from approximately 3,100 to 4,200 square feet with up to 5 bedrooms, 3- to 4-baths and 2- to 3-car garages. Each of the floorplans will offer buyers the option to personalize design selections or take advantage of Taylor Morrison’s Canvas collections, which takes the guesswork out of interior design by allowing home-shoppers to choose from curated collections that fit their personal taste, hand-selected by design professionals. Homes will start in the $500s, offering open-concept floor plans with curated design selections.
Taylor Morrison is also exploring introducing its highly successful resort lifestyle brand, Esplanade, to this new market, where current buyers and those moving to the area would experience its signature resort-style amenities not yet offered in the Upstate area.
“While we’re in the early stages of this expansion, we’re excited to see Taylor Morrison’s presence grow in the community with future developments and offer rewarding career opportunities to build a local team,” added Bodary.
Following impressive ratings from its team members, Taylor Morrison has been Certified™ as a Great Place To Work®. This prestigious award is based solely on employee participation and their anonymous, authentic feedback about the workplace. Taylor Morrison has fulfilling career opportunities available in Greenville, SC. To learn more, please visit careers.taylormorrison.com/
To learn more about current Charlotte division communities, please visit taylormorrison.com/nc/charlotte
Taylor Morrison was represented in the transaction by Clay Driggers and Whit Cox with Land Advisors Organization’s Greenville office.